Crowdfund King

How To Get Massive PR for Your Crowdfunding Campaign

Mike Lauchlan April 18, 2016 Blog Crowdfund King, Crowdfunding PR, Mike Lauchlan

PR is one of the most important parts of crowdfunding. Many people don’t know what PR or “public relations” even is, so let me explain it to you…

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What is Crowdfunding PR?

PR or “public relations” is all about getting press and media coverage for your crowdfunding project. This means getting picked up by the press. So you can get your project in various media outlets such as blogs, magazines, newspapers, even on TV! That’s one of my key strategies to getting funded.

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Why is PR so Important for Crowdfunding?

It’s simple: if you do it right, then PR gets your crowdfunding project in front of thousands, or even millions of people FOR FREE! It doesn’t get much better than that. Now, I’m not saying the crowdfunding PR is easy, but it is awesome and very cost effective.

My Experience with PR:

I used my proven 5 step PR outreach process to raise tens of thousands of dollars on the projects I’ve launched. For example, I got my crowdfunding idea Waybu Eyewear picked up by blogs across the world, as well as magazines and newspapers. This lead to a FLOOD of backers contributing to the project. You can literally get the money pouring in with the right PR strategy.

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How Do I Get PR Coverage Too?

Its hard for me to give generic PR advice. I need to know what your project is all about to focus on the best angles and media outlets. In other words, every crowdfunding project needs a custom PR strategy behind it. I work with projects in all major categories to help them craft a winning PR strategy. You want to make you project newsworthy and find out what makes it stand out. The Crowdfund King program includes full training on how to rock PR and get massive coverage for any type of crowdfunding idea you may launch.

If you have an awesome crowdfunding idea and you want to make money with crowdfunding, then apply for my Crowdfund King program by clicking the button below!

Giving Back – Salvation Army Event Sponsor

Mike Lauchlan January 18, 2015 Blog Crowdfund King, Giving Back, Mike Lauchlan, Waybu Eyewear

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Not too long ago I started this brand of bamboo eyewear through crowdfunding. We raised about $25,000 in just a few weeks by launching a Crowdfunding project on Indiegogo. That kicked things off.

Since then we’ve turned those funds into a full blown business. Now we’ve had customers from literally all around the world and have Waybu sold in fashion boutiques from Los Angeles to Paris, France.

This week I’m out the gold course greens.. but I’m not here to golf. I’m here to help support an organization that makes a difference in peoples lives. I’m talking about the Salvation Army. Each year the Salvation Army helps to feed and cloth thousands of people across the country. They make a huge difference in the communities they serve.

My biz Waybu Eyewear is a sponsor of the annual Salvation Army golf tournament in Southern California. It’s one of the biggest fundraising events of the year for their organization. It feels great to have the power to help support them in a big way by lending our company’s time and resources. Although I’m the “Crowdfund King”, it’s not all about the mulla sometimes. It’s also nice to be able to support things that you like too.

I’ve been in a position to help this particular non-profit organization since 2013 to the present day. I was even honored by them when I was named a Salvation Army Superstar of Service Recipient, which is one of the highest awards they give to people. They only make that award each year to a select few individuals who are recognized as making a big impact in the community. I would never have been able to help so many people if I did not become an entrepreneur and have financial freedom.

That’s why I think crowdfunding and entrepreneurship is so great. It allows us to not just buy fancy cars and big houses, but to help others. Trying to be successful is a nobel mission, not greedy. Don’t let couch potatoes sit back and call you greedy for trying to be something more and leave a mark on the world. Crowdfunding is a way to do big things, not just make big money.

If you have an awesome crowdfunding idea and you want to achieve financial freedom with crowdfunding, then apply for my Crowdfund King program by clicking the button below!

Crowdfunding 101 – You Can Change Your Life Too

Mike Lauchlan December 3, 2014 Blog Crowdfund King, Crowdfunding, Mike Lauchlan

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Are you ready to change your life? The #1 skill you need right now to be successful is how to do CROWDFUNDING. I’ve mastered crowdfunding since 2013. I now have the skills to manifest money and get huge amounts of funding for any business idea that I have. Imagine for a moment how powerful that really is!

How many times have you been stuck because you didn’t have the money for something? With crowdfunding I’ve completely zapped that excuse from the equation. I can start any business I want, whenever I want, wherever I want, risk free, using other peoples money. That’s crowdfunding.

I raised $25,000 dollars for my FIRST EVER crowdfunding project within just a few weeks. I worked on projects that have literally raised hundreds of thousands of dollars within just 30 days! These are the skills you need to be successful and capitalize big time in the new crowdfunding economy.

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I make people rich using crowdfunding. They call me the Crowdfund King because I am also a “king maker”. I help people launch their ideas using crowdfunding to raise big money. My Crowdfund King program takes ordinary people and turns them into successful entrepreneurs within a matter of weeks.

My goal is find a select number of people who have ideas for a crowdfunding project. I want to raise big money on every crowdfunding platform, in every major crowdfunding category, all over the world. To do that I’m going to need to work with more people who have lucrative crowdfunding ideas that they want to launch. Together we can raise huge money in the new crowdfunding economy.

If you have an awesome crowdfunding idea and you want to achieve financial freedom with crowdfunding, then apply for my Crowdfund King program by clicking the button below!

Travel The World with the New Crowdfunding Economy – Part 3

Mike Lauchlan October 3, 2014 Blog Crowdfund King, Michael Lauchlan, Travel

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I love traveling, who doesn’t? I’ve been to dozens of countries across five different continents now. It’s always a great experience that makes you feel like you’re really living life. When I’m not travelling I just feel like im stuck in place and just counting days off my calendars.

See new places is the spice of life. But that’s not the best part. The best part is making money while you travel! My six figure income does not change simply because I’m waking up in Thailand or Amsterdam or Las Vegas instead of Los Angeles. My income is what best selling author Tim Ferris calls “geographically liberated”. And that’s how it should be, right?

My passport is getting so full, I might need to get more pages inserted in it! That’s how you know you’re doing things right lol

Crowdfunding is my key to living and working anywhere. The new crowdfunding economy is worldwide. You can access it wherever you are, as long as you have an internet connection and an idea. It doesn’t get much better than that. Unlike other “make money online” type of opportunities, crowdfunding let’s you use OPM, or Other Peoples Money to launch a profitable business within just a few weeks.

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Another advantage of the new crowdfunding economy is the ability to launch a lifestyle business. I have multiple businesses, but by far my favorite one is Waybu Eyewear. It allows me to travel the world, take pictures, hang out with sunglass models (one is now my girlfriend) and have fun, while getting paid and growing my sunglasses brand! That’s the power of crowdfunding.

If you have an awesome crowdfunding idea and you want to achieve financial freedom with crowdfunding, then apply for my Crowdfund King program by clicking the button below!

How to use Facebook To Get Your Crowdfunding Project Funded

Mike Lauchlan July 3, 2014 Blog Crowdfund King, Crowdfunding, Facebook Ads, Facebook Marketing

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If you’ve been following my crowdfund marketing advice then you know I am huge fan of PR and Facebook when it comes to getting funded! My PR strategy is discussed in another blog post so I’m just going to focus on my Facebook strategies. Now, I first have to warn you that just reading my blog will not be enough to have success with your crowdfunding project. I barely scratch the surface on the kind of money you can raise with my strategies. I do this for two reasons:

I don’t want to give away all my secrets and have people using them. When it comes to marketing, when too many people start doing something it gets ruined. I only reveal the secrets to students in my program that I’m working with directly.
I took the time to cover my strategies in depth in my training programs, along with videos and more so that you really get it. If you’re accepted into the Crowdfund King program you also get my consulting. So I like to look over your shoulder the whole time to make sure you implement these correctly.

These strategies let you drive massive sales during your crowdfunding project, and even afterwards from your website! I show you all my secrets and tricks in the Crowdfund King program.

Now, my Facebook methods are summarized into four main strategies:

A) Your personal Facebook profile

B) Your Facebook company page

C) Your direct Facebook ads

D) Your advertorial Facebook ads

Here’s an overview of each to get an idea of how I approach a crowdfunder’s Facebook strategies:

A) Your personal Facebook profile is a nice weapon in your arsenal. I show you my templates for personalized outreach to your friends and family without coming off as annoying or begging. I use creative and well timed posts to make your friends list a buzzing support group rather than a list of people you’re annoying for 30 days by trying to get them to contribute to your crowdfunding campaign.

B) Your Facebook company page is an official page that you create. It is not a Facebook profile. It’s a page that you create while logged into your Facebook profile. You can create a company page, a project page, or product page, whatever. This is important because the people that Like this page will have a deeper interest in what you’re doing. You can often market to this audience much more aggressively than your Facebook friends. In the Crowdfund King program I show you all the different ways to build this audience and turn them into backers to get your crowdfunding project funded.

C) Direct Facebook ads are very effective in raising more funds for your crowdfunding project. Facebook is constantly adding new features and updating its advertising possibilities. That’s why in the Crowdfund King program we do a customized approach to your marketing plan. Facebook ads allow you to get in front of your most lucrative audiences quickly and cost effectively.

D) Advertorial Facebook ads are a more advanced and secret process that I use to get projects funded. An advertorial Facebook ad basically means that people see the ad, but don’t even realize its an ad! Think about how effective that can be in driving people genuinely interested in what you’re doing, and then seeing they can contribute. This is seriously effective in raising huge money on your crowdfunding project, whether you launch on Indiegogo or Kickstarter.

Now, as I mentioned before I don’t want to give away too much info here. You really want to have an indepth understand of these advertising concepts or you can lose money and hurt your project’s success. This is all covered in the Crowdfund King program.

If you have an awesome crowdfunding idea and you want to achieve financial freedom with crowdfunding, then apply for my Crowdfund King program by clicking the button below!

Travel the World with the New Crowdfunding Economy – PART 2

Mike Lauchlan April 3, 2014 Blog Crowdfund King, Lifestyle, Michael Lauchlan, Travel

I always hire my own private boat to take me through all the islands. Adventure is the spice of life!

The only thing that’s missing from this picture is a beer, and my beard. One of my favorite places to travel to is Thailand. I’ve traveled through this country twice in the last year. It has amazing beaches, amazing food, attractions, parties, weather… amazing everything!

One of my favorite islands to visit is called Koh Phi Phi. Its actually quite famous as the nicest beach in the world. It was made popular by the movie “The Beach” starring Leanardo DiCaprio. It had the most pristine Crystal clear waters I’ve ever seen. And it was super warm and nice to swim and relax in all day.

Koh Phi Phi Island, made popular by the movie “The Beach” staring Leonardo Dicaprio. The small entrance to inner beach cove is there on the left, you can barely see it! Some of the best beaches in the entire world are inside!

Before I launched my business, traveling to exotic places like Thailand for months at a time seemed like a distant possibility. A dream. Or maybe i’d get to save up and take their “big” one week vacation there like I see my friends do on Facebook. Luckily I took a different path.

Checking on things and “working” form my jungle bungalow, a few steps from the warm clear beaches.

The new crowdfunding economy is making more young millionaires than the stock market right now. Its a mecca for first time entrepreneurs to finally strike it rich. And the best part is you can do this anywhere, as long as you have an internet connection…

I think humans are meant to live care free and travel. We aren’t meant to stay in one place, live the same day over and over, and worry about things. It causes stress, depression, and unhappiness. Its no wonder that half the US is on some kind of anti-depressant medication. People need to live!

Besides traveling, I think people also NEED (not want), they NEED to do something they are passionate about. You need to enjoy what you do. And I don’t mean work a cashier job and “tolerate” what you do. I mean actually have no difference between work and vacation. You don’t want to spend more than half of your life doing something that you hate, so that you can use the other half to “take a break”.

Swimming in the Kawasan Falls in the Philippines. These waterfalls are getting popular, I see them on Instagram all the time lately! Its a magical place.

You need to do what you love and have financial freedom at the same time. That’s the key to happiness. Its something I love about crowdfunding because its allowing people to launch the business they always wanted. There’s nothing more satisfying then traveling the world and doing what you love. For me its doing photo shoots in exotic locations for my crowdfunded business Waybu Eyewear. I also enjoy helping others succeed and launch their first crowdfunding projects too.

If you have an awesome crowdfunding idea and you want to achieve financial freedom with crowdfunding, then apply for my Crowdfund King program by clicking the button below!